Whirlpool Corp. is launching a nationwide search for someone to portray the Maytag Repairman — the lonely, iconic character that has represented Maytag for 40 years.

The Repairman has been under new ownership since Whirlpool purchased the Newton-based Maytag in March and announced that all Maytag’s Newton operations would close by the end of 2007.
The new Repairman could be a professional actor, an ordinary guy next door or even a real-life appliance repairman, Whirlpool officials said.