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Pioneer Leaving the TV Business

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While Pioneer will remain in the home electronics business, focusing on audio products, DJ equipment and cable TV set-top boxes, they have, as reported in Twice.com, announced their intention to quit the television market by March 2010. They plan to emphasize “‘sound’ as they take advantage of extensive audio technologies and expertise developed over the years.

Pioneer said in a statement it is exiting the TV business because “recent market conditions have changed far more than initially anticipated, and Pioneer has decided to withdraw…after concluding there are no prospects for improving profitability under current conditions.” The company said it will continue to provide after-sales services even after the withdrawal from the market.

As with other Japanese consumer electronics makers, the combination of the worldwide recession and the exchange rate between the yen and the U.S. dollar and euro drove losses deeper than expected.

Pioneer’s High Definition TV

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Pioneer Electronics announces a new line of KURO plasma displays featuring black levels five times deeper than the previous award-winning KURO.

“The introduction of this year’s KURO televisions is another step toward our ultimate goal of pure, absolute black that will fulfill the true potential and all the promise of high-definition entertainment,” said Paul Meyhoefer, vice president of display marketing and product planning, home entertainment business solutions group, Pioneer Electronics. This year, Pioneer pushes ever closer to their goal of absolute black by further reducing the idle luminance and improving black levels five times over the previous 2007 KURO models. This has enabled Pioneer to accurately reproduce deeper colors within the high-definition color spectrum.

Pioneer has incorporated six unique sound settings associated with each of the KURO video settings – standard, movie, sports, performance, game, dynamic – to ensure a customized listening experience that is specifically in tune with the type of programming on-screen.

The television employs an auto volume stabilization feature that further controls the television’s volume level when switching between different types of programming; including network shows and commercials, broadcast channels or different input types to insure each experience remains true and distinct from one another.

Pioneer has included the most advanced SRS WOW HD technology in the new KURO models by incorporating SRS Definition, a high frequency enhancement that provides finer control and adjustment to manage low, mid and high audio frequencies. The result adds to the virtual surround sound effect and produces clearer, more precise audio in mid to high frequency levels.

The KURO employs a unique automatic adjustment feature called Optimum Mode that simultaneously monitors video and room light conditions. The KURO then adjusts the picture and sound settings to provide an experience specially tailored to each type of programming.

While many consumers will rely on this unique feature, the 2008 KURO models still have the ability to switch between six finely tuned pre-set modes including: standard, movie, sports, performance, game, dynamic for consumers who prefer the ability to manually adjust their KURO television according to their particular taste.

Retail price starts at $4000.