September is Ovarian Cancer Awareness Month, and to help raise awareness, Electrolux, leading is teaming up with Kelly Ripa to launch its premium laundry collection in North America. At the centerpiece of the new collection is a front-loading washer and dryer in “Turquoise Sky,” inspired by the brightly-hued ribbon that is the nationally recognized symbol in the fight against ovarian cancer.

During September, a portion of the proceeds from the sale of Electrolux Turquoise Sky Washers and Dryers will benefit The Ovarian Cancer Research Fund.

National Ovarian Cancer Awareness Month is the perfect opportunity to remind people that we need to raise funds to help find a method of early detection for ovarian cancer. It’s a deadly disease that affects thousands of women and their families each year,” notes Ripa. “That’s why I am so grateful to Electrolux for stepping up once again to help me raise money and awareness to help support this important cause.”

“Electrolux is proud to support the Ovarian Cancer Research Fund and its efforts to fund the research that will eradicate this deadly disease; that’s why we’re donating $200 to the OCRF for each Turquoise Sky Washer and Dryer pair purchased as part of our commitment to raise more than $500,000 to help fight ovarian cancer over the next two years,” said Electrolux Major Appliances President and CEO, North America, Keith McLoughlin.

For more information, visit www.electroluxappliances.com or check out the new laundry line at select independent appliance dealers Best Buy, Lowe’s and Sears.