The 2010 Laundry Appliance Satisfaction Study and 2010 Kitchen Appliance Satisfaction Study from J.D. Power and Associates found that awareness of Energy Star certified appliances has increased among U.S. owners of new appliances since 2009 and so has the percentage who purchased an Energy Star appliance.
According to appliancemagazine.com, 86% of 2010 dishwasher buyers reported buying an Energy Star certified appliance, for an increase of 5% from 2009 and a 9% increase from 2008.
Satisfaction with appliance performance is strongly influenced by the owner’s perception of the appliance’s water and/or energy efficiency, the study found. Customers who report that their appliance is Energy Star certified are more likely to be more satisfied with their appliance than customers who do not indicate that their appliance is certified.
The Laundry Appliance Satisfaction Study measured customer satisfaction with clothes washers and dryers based on performance in six factors:
• ease of use
• features (such as the number of settings available and appliance capacity)
• performance and reliability (including energy efficiency, noise level, and how well the appliance functions)
• styling and feel
• warranty
• price
CLOTHES WASHERS: Samsung ranked highest for the second year in a row when it came to satisfying clothes washer owners, with a score of 832 on a 1000-point scale. Samsung performed particularly well in four of six factors:
• performance and reliability
• ease of use
• features
• styling
Other brands that broke the 800-point mark in the clothes washer rankings included:
• Kenmore Elite (817 points)
• Electrolux (816)
• LG (811)
• Maytag Epic (802)
CLOTHES DRYERS: Samsung scored 833 and was No. 1 in the clothes dryer rankings – the third consecutive year it’s been in the top spot. J.D. Power reported that Samsung did particularly well in four of the six factors:
• performance and reliability
• ease of use
• styling
• features
Only two other brands scored more than 800 points in the study:
• LG (814 points)
• Kenmore Elite (809)
Kitchen Appliances Study
Customer satisfaction was measured based on performance in six factors:
• performance and reliability (including how well the appliance functions, noise level, and energy efficiency)
• features (such as the number of settings available and appliance capacity)
• ease of use
• styling and feel
• price
• warranty
REFRIGERATORS: Samsung – for the sixth year in a row – ranked highest in satisfying refrigerator owners with a score of 803. Samsung performed particularly well in:
• ease of use
• performance and reliability
• features.
Samsung was followed by LG (781 points) and Kenmore Elite (776 points).
DISHWASHERS: Miele ranked highest in customer satisfaction in dishwashers with a score of 806 and performed particularly well in four of the six factors:
• performance and reliability
• styling and feel
• features
• warranty
Bosch also cracked the 800-point mark, scoring 801 points.
COOKTOPS/RANGES/OVENS: Wolf ranked No. 1 in cooking appliances with a score of 812, and performed particularly well in five of six factors:
• ease of use
• performance and reliability
• styling and feel
• features
• warranty
Samsung ran a close second in this category, with a score of 809, and was the only other appliance brand to top the 800-point threshold.
The Studies
The 2010 Laundry Appliance Satisfaction Study was based on responses from more than 5100 consumers who purchased clothes washers and more than 5100 consumers who purchased clothes dryers from a retail store or received one through other means (such as a new-home builder or a gift) during the past 24 months. The study was fielded between March and April 2010.